Engie - #BlackIsTheNewGreen
English copywriting for Engie’s #BlackIsTheNewGreen campaign.
With digital technology contributing 4% of global CO₂ emissions, it’s time to rethink our online habits. The #BlackIsTheNewGreen campaign advocates for a small but impactful change: switching to dark mode for better energy efficiency. The film delivers this message powerfully with the tagline: « You wouldn’t do this in real life, so don’t do it online. »
The campaign #BlackIsTheNewGreen was awarded Gold in the Brand Content category of the Grand Prix Stratégies 2020.
Client:
Engie
Category:
Film script
Link to project :
